As most of you know by now, I’m a sucker for natural makeup and skincare products. This began when I was pregnant with my daughter, who is now two. I decided to take a good hard look at what I was putting on my skin, since everything that goes on our skin gets absorbed into our bodies.
I noticed, deep within a body wash label, a very troubling ingredient one day: Formaldehyde. Can you believe it? I was shocked and disgusted and it totally called into question my choices as a consumer. A healthy me contributed largely (and still contributes!) to a healthy baby, so I now try as hard as I can to adhere to David Suzuki’s Dirty Dozen, which is a very educational list of ingredients to avoid.
Of course, I’m not perfect, and I do crave certain products that I can’t deny myself at times. But I use them in moderation and really do make an effort to buy as many natural products as I can.
Label reading is a must. If you’re serious about clearing out the toxins in your cosmetic kits, beware. “Organic”, “Natural” and the like have become trendy keywords that companies use to make sales, and the catch is that they can put anything they want in the name of their product. They can call it “Super Natural Organic Mascara” as a product name, and get away with it even if it’s chock full of chemicals with nothing organic in sight. As long as they’re honest about the ingredients, and they aren’t making claims such as “This is a one hundred percent natural product”, it is, unfortunately, fair game.
So, this means you’ve got to be your own ingredient advocate and become an expert at label reading. If there’s an ingredient you don’t understand, fire up that search engine, baby!
Again, I really recommend consulting David Suzuki’s Dirty Dozen. It can be tricky, (but not impossible!) to find products that exclude everything on the list, but start small; buy one lipstick that is free from all twelve of them, (like today’s feature!) or even just one, like parabens, and you’re on your way.
Now on to the goods: Every other Friday, I will bring you a product that does not contain a single ingredient on the Dirty Dozen list, and today I’m proud to introduce Key Botanicals Mineral Lipstick, in the shade Sophisticated.
The company: An independent, Toronto company run by one fabulous woman named Elena who was inspired to change things after having difficulty finding natural cosmetics. The venture began as a way to make her own cosmetics for herself, but when friends and family kept up the enthusiastic response to how amazing she looked in her new makeup, she was compelled to start Key Botanicals. The line is sold via Etsy and Keybotanicals.com, and boasts an extensive array of lip shades, eye shadows, blush, soaps, and more. Elena’s vision is to offer quality, natural makeup and skin care at an affordable rate.
• Ricinus Communis (Castor) Seed Oil
• Hydrogenated Castor Oil
• Cannabis Sativa Seed Oil
• Copernica Cerifera (Carnauba) Wax
• Prunus Amygdalus Dulcis (Sweet Almond) Oil
• Caprylic/Capric Triglycerides
• Tocopherol Acetate (vitamin E)
The description: The Key Botanicals website describes these lip colours as “Great mineral lipstick, paraben-FREE, Petro Chemicals-FREE, Cruelty-FREE. Our Mineral Lipstick is specially formulated to quench thirsty lips. This hydrating formula made with beeswax, nourishes the lips with vitamin and nutrient rich oils while adding a soft shine to lips”. Sophisticated is a gorgeous, nearly matte medium pink that is universally flattering and described as “creamy rosy colour with soft pearl shimmer”.
The formula: Not too wet, not too dry, it’s creamy and hydrating. I wouldn’t call it super long-lasting, because it’s not designed as a long wear lipstick, but I definitely wouldn’t say it wears quickly either. I’d say it wears about the same as your average Cover Girl lipstick. It’s non-greasy, and the colour doesn’t bleed or feather.
The price: Currently (prices are subject to change, of course) the Mineral Lipstick is priced at $7.25 for one, $13.50 for two, or three for just $18.00 For an all-natural product that actually delivers, that is a STEAL! The packaging is simple and no-frills, which is fine with me if I’m paying $7.25 for a handmade, organic product.
Why I love it: Uh, see above! It’s affordable, beautiful and natural. I have many shades, but I’m rocking this one a lot lately. I just find it goes with so many makeup styles. You can dress it up with a cat-eye and intense shadows, daytime it with a neutral smokey eye, or simply pop some good mascara on with it and walk out the door, like I did below. Simple as that!
Don’t take my word for it! Photographic evidence of its worthiness:
And, the all-important swatch:
Thank you for joining me for our first Eco-Friendly Friday! I’m looking forward to developing this bi-weekly feature, and I hope you’ve enjoyed Volume one.
Beautiful, natural love,