Project Lipstick Toss- A Beauty Initiative you NEED to know about NOW!

Hello, dolls! I hope you haven’t given up on me due to my lack of posting over the past few weeks. A cross-country move followed by a much-needed trip to an Ocean-front cabin without electricity (can you say Zen?) had me too occupied to post, but I’m back with a post that I’ve been itching to write for the better part of a month.

In late July, before I up and left Ontario for the West coast, I had the great fortune of meeting with Ariel and Leeona, two sisters from London, Ontario who founded and co-own Delizioso Skincare.  (Check out this post, with a look done by me. Free eyeshadow TODAY only! http://deliziososkincare.wordpress.com/2013/08/28/a-beautiful-look-with-delizioso-free-eyeshadow/) Delizioso prides itself on providing high-end cosmetics and skincare products that are truly, totally natural. Completely free of synthetic and toxic ingredients, this brand is a dream come true because it represents the organic beauty revolution, but also prioritizes quality and high-performance (something that’s missing from many well-meaning natural brands). The founders are devoted to educating women on their beauty routine and the toxins they may not even know that are using every day.

Just as impressive as their high performance makeup and skincare is their transparency and total honesty about ingredients. There is no hidden agenda, and there is nothing hidden from their labels. Ariel and Leeona are passionate, down-to-earth, educated young women with entrepreneurial minds and genuine spirits. It was a pleasure to meet with them and I was very fortunate to receive a substantial haul of their stunning makeup and skincare. More on that in a later post, but today I want to talk to you about Project Lipstick Toss, a clever initiative that the girls dreamed up in order to educate women about the dangers of synthetic lipstick and the benefits and performance of Delizioso’s Creme de la Creme all natural lipstick, while at the same time helping charities.

The gist of Project Lipstick Toss is this: You head to the website (linked above) and donate ten dollars. You then mail in one of your own synthetic lipsticks, and you will receive a totally natural Delizioso lipstick in a matching shade. These lipsticks retail for $24.00, (and are well worth it), so a ten dollar donation for one is a steal! Plus, a portion of your donation goes to the charity of your choice. This means that not only are you switching a toxic lipstick for a high-end, natural lipstick that performs just as well (you’ll see!), but you’re also donating to a charity.  How awesome is that? I’m so excited about this project and I hope you’ll all take action by taking part. It’s the perfect way to raise awareness and show women that they can so easily find a match for their go-to lipstick in a natural form.

Now for a little less talk and some more action:

Here’s Sarah in Tart Pomegranate, the gorgeous, best-selling true red. (I’m so sorry, I haven’t had time yet  to swatch and take product photos, but will update this post with swatches asap!)Image

Here I am in the beautiful Plummy Peach:

Steph

And here’s me again in Lychee Crisp, which is one of my favourite lipsticks ever!

DSC_0061

My experience with the Creme de la Creme shades I am lucky enough to own has been amazing. They’re creamy, moisturizing, and very pigmented, and the shade range is beautiful. They last just as long as any other lipstick I’ve tried (with the exception of the ultra long-wear ones, which I don’t use at all anymore. You wouldn’t believe the toxic price you pay for those lasting formulas.)

I conducted an interview with Ariel to get her thoughts on the project. Here’s our little chat:

Elegant Rebel: What inspired project lipstick toss?

Ariel Emerald: It was inspired by the fact that we want women to know what they are using and to actually have the chance to experience the Delizioso Crème de la Crème Lipstick because natural does not mean it will not work properly. Many women are under the assumption that natural won’t preform and we wanted to show everyone that it can be even better than the chemical filled lipstick that they have been using.

E.R. :Why do you think it’s important to educate women about natural lipstick?

A.E. : Because synthetic lipstick is filled with carcinogenic chemicals…If anyone researched it more, they wouldn’t want to put on a synthetic lipstick again. It’s something you’re putting really close to your mouth and a woman ends up eating more than 7 lbs of lipstick in her lifetime. So we created a lipstick that is natural yet preforms like a pro.

E.R. : What are some of the dangers or synthetic lipstick?

A.E. : So many! Here are just SOME ingredients and their dangers used in lipstick.

Petrochemicals in lipstick. Lipstick manufacturers are using petrochemicals to manufacture lipstick. Petrochemicals are harmful to human health.

Formaldehyde-a preservative and known carcinogen. Mineral oil-a substance known to block pores. Bismuth oxychloride-a known carcinogen.

Phthalates are a group of endocrine-disrupting chemicals that are found in cosmetics like nail polish and in synthetic fragrance—both perfumes and fragrance ingredients in other cosmetic products. Phthalate exposure has been linked to early puberty in girls, a risk factor for later-life breast cancer. Some phthalates also act as weak estrogens in cell culture systems.

1,4-dioxane is not listed on ingredient labels. It is a petroleum-derived contaminant formed in the manufacture of shampoos, body wash, children’s bath products and other sudsing cosmetics. The International Agency for Research on Cancer (IARC) has ranked it as a possible carcinogen, and the National Toxicology Program (NTP) has identified it as a reasonably anticipated carcinogen.

Parabens are a group of compounds widely used as an antifungal agent, preservative and antimicrobial in creams, lotions, ointments and other cosmetics, including underarm deodorants. They are absorbed through the skin and have been identified in biopsy samples from breast tumours.

Ethylene Oxide is found in fragrances and is commonly used to manufacture popular brands of shampoo. It is classified as a known human carcinogen and is one of the 48 chemicals that the National Toxicology Program (NTP) identifies as mammary carcinogens in animals.

Polycyclic Aromatic Hydrocarbons (PAHs) are a group of chemicals that occur naturally in coal, crude oil and gasoline. One of the more common PAHs is naphthalene. Some cosmetics and shampoos are made with coal tar and therefore may contain PAHs. They have been shown to increase risk for breast cancer.

Placental Extract is derived from human or animal placentas and is used in hair conditioners, shampoos and other grooming aids, particularly those marketed to women of color. The National Toxicology Program (NTP) has identified progesterone, the major hormonal contaminant in placental extracts, as a reasonably anticipated carcinogen.

E.R.: What is your response to women’s worry that natural lipstick won’t perform?

A.E. : Try the Delizioso Crème de la Crème Lipstick and let us know your thoughts 🙂

E.R.: What is your ultimate goal with project lipstick toss?

A.E.: To exchange as many lipsticks as possible! 🙂 And help charities that really matter.

E.R.: What are you favourite Delizioso lipstick colours?

A.E.: Mine is Red Cherry and Caffe Macchiato 🙂

Leeona’s is Acai Swirl!

My favourite right now is Lychee Crisp, and I can’t wait to try some of the nudes! By the way, here are the ingredients in Lychee Crisp: Ricinus Communis (Castor) Seed Oil, Barium Sulfate, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Punica Granatum (Pomegranate) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil,  Theobroma Grandiflorum (Cupuacu) Seed Butter, Sesamum Indicum (Sesame) Seed Oil, Gardenia Tahitensis Flower Extract, Oryza Sativa (Rice) Bran Wax, Vitamin E, Beeswax (Cera Alba), Silica, Echium Plantagineum Seed Oil, Hordeum Vulgare Seed Extract, Tocopherol, Macadamia Ternifolia Seed Oil, Lavandula Angustifolia (Lavender) Oil, Origanum Vulgare (Oregano) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylancum (Cinnamon) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract,  Hydrastis Canadensis (Goldenseal) Root Extract. May Contain: Titanium Dioxide, Mica, Iron Oxides.

I hope you’ll see Project Lipstick Toss as a worthy cause and participate! If you do, please be sure to comment here after you’ve donated, so that I can see that this post has made a difference.

Beautiful, non-toxic love,

Stephanie

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